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July 25, 2014 How to Get the Right Guests to your Event

What is more important, a room filled with guests attending your event to eat dinner or a room brimming with guests passionate about your cause and there to support it?  I think the answer is obvious.  Many organizations lose this focus when formulating their guest list, if they have one at all.  That is the first step in getting the right people to your event.  Let’s talk about some ways to do this.

First of all, who are past supporters?   These folks are a given to invite.  Pick up the phone and personally invite them.   By doing this, you make them feel important and appreciated.

Second, have a brainstorming party with your committee where you discuss people who support the community and are passionate about your cause.  Identify those on the committee who may know them and have them reach out personally with a phone call or face to face invitation.  Inviting these supporters should be the main area of your focus.  If no one in the room knows these people, brainstorm to determine who does and make sure they get  invited, maybe as a  guest to another  supporter’s table.

The rest of the seats will be filled by ticket sales to general donors who support your cause but don’t necessarily have the financial means to contribute on a big scale.

Having the right guests in the seats is critical to a successful fundraising event.

Make every minute a revenue generating minute!

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