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December 18, 2015 Facebook Marketing for your Nonprofit Fundraiser

When posting fundraising events to Facebook, I’ve often wondered if it’s better to create an event or create a separate page/group. The National Auctioneers Association answered that question for me at a recent Auction Technology Specialist (ATS) designation course that I participated in.

Because nonprofits have already created a following on their Facebook page, it’s best to create an event within that page. This will allow you to invite everyone who has liked your page and give you the opportunity to post news about the event to keep it top of mind.  If you are conducting a live auction, I recommend you post the items procured with pictures and descriptions to stir interest and build excitement.  The promotion of sponsorships sales and ticket sales should also be featured with links that will allow those purchases to take place immediately.

Utilizing your Facebook page is a great marketing resource for your nonprofit events.

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