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August 10, 2018 Big Crowd vs Big Spenders

I’ve had numerous conversations with nonprofits about guests’ attendance at their fundraising events.  It usually goes something like this:

I ask “How many guests attend the event?”.  They’ll answer 300, 500, 700 or even 1,000 guests.  I’ll respond, “That’s great, but how many of those guests will spend money that night supporting your organization’s mission”?  Most of the time the response is total silence.

When buying tickets to a fundraising event the attendees are helping underwrite (or they should be) the cost of the event, so ticket sales are important. But…

Attendees who spend money at your event are VITAL to it’s success. I’d much prefer to have 100 guests attending an event who are passionate supporters for an organization than to have 1,000 people there for a meal.

Here are some tips that might be helpful for getting the right people to your event:

Identify your top spenders.  Contact those top spenders. Thank them for attending your event and supporting your cause. Share with them how their money has been spent. Personally invite them to the upcoming fundraiser.

Depending on where you are in the planning process, ask the top donors what items they would like to purchase during the live auction. If your live auction item line-up is already established, share with them information about the items you have.

Encourage these same supporters to purchase a table and bring THEIR friends. If you are familiar with Facebook marketing, you’ll understand that this helps create “look alike” guests.

Having the right people at your fundraiser is critical to the success of your event.

Make every minute a revenue generating minute!

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